The Wholesale service at Cafés El Magnífico was created as a natural extension of a very specific approach to coffee: from a deep respect for the product to providing genuine support for the professionals who serve it every day. Cafés, hotels and restaurants seeking quality, consistency and expertise find in El Magnífico much more than just a supplier of speciality coffee: they find a trusted partner.
An approach based on experience and expertise
When it comes to coffee for the hospitality industry, it is essential to understand the pace of the venue, the barista’s needs and the end customer’s expectations. At Cafés El Magnífico, our professional service is built on decades of experience as a coffee roaster in Barcelona and a deep understanding of the product. The aim is clear: to offer speciality coffee to cafés, restaurants and hotels with defined, consistent profiles tailored to each project.
The Wholesale service is not limited to the supply of coffee. It includes advice, the selection of blends and origins, barista training and comprehensive quality control that guarantees consistent results in the cup, even when working with large volumes.
Gerard Viñas: a passion for coffee at the helm of Wholesale
The head of the Wholesale department at Cafés El Magnífico is Gerard Viñas, a coffee enthusiast whose career perfectly reflects the company’s philosophy. Trained in restaurant management, Gerard joined Cafés El Magnífico for an internship and, since then, his connection with the company has gone from strength to strength.
Today, he is part of the quality control team and is responsible for both the Wholesale division and staff training. His experience in the hospitality industry enables him to understand both the technical aspects of coffee and the operational needs of cafés, restaurants and hotels. From coffee selection to staff training, Gerard works closely with each client to ensure that the coffee performs just as well in practice as it does in theory.
Establishments that trust El Magnífico
The friendly service, the reliability of the product and the ability to deliver consistent professional-grade coffee have led leading establishments to place their trust in Cafés El Magnífico. Well-established hospitality companies such as Grupo Federal and Work Café, dining concepts such as Oma Bistró, speciality coffee shops such as Café Menssana, artisan bakeries such as Forn Bertran, and prestigious patisseries such as L’Atelier, Brunells, Maxim Petit Pâtisserie and El Obrador de Oriol Rosell all work with El Magnífico because they know that every cup maintains a recognisable profile that aligns with the venue’s identity.
In the professional sector, the quality of the coffee is just as important as the reliability of the supplier, and that is where Cafés El Magnífico’s Wholesale service makes the difference.
In our upcoming posts, you’ll discover the hotels, patisseries, restaurants, ice cream parlours, cafés and speciality coffee shops that trust in the quality of Cafés El Magnífico and Sans & Sans. We’ll tell you their stories, how they integrate our products into their offerings and why they choose us day after day.
The options we offer in our wholesale service: Blends and single-origin coffees
At Cafés El Magnífico, we do not view the choice between blends and single-origin coffees as mutually exclusive. Based on our experience as a supplier of speciality coffee, the ideal approach is to combine both to offer customers a complete experience and make the barista’s job easier.
Professional coffee blends provide consistency, whilst single-origin coffees allow you to explore nuances, seasonality and terroir.
Blends: consistency and character in every cup
Our blends are designed to offer a consistent flavour profile over time, so that customers can directly associate the taste of the coffee with the café. They are crafted from seasonal coffees, selected and roasted individually according to the density and optimal profile of each origin.
-
- Symmetrical Blend: timeless and balanced, with a base of natural Brazilian and washed Colombian coffee. It stands out for its notes of chocolate and caramel, low acidity and full body. Ideal for coffee with milk or plant-based drinks.
- Harmonic Blend: Salvador Sans’s personal favourite. It combines natural Brazilian, washed Nicaraguan and washed Ethiopian beans. It offers notes of milk chocolate, fruity undertones and a sweet aftertaste, with integrated acidity and a silky body.
- Dynamic Blend: designed for restaurants seeking a vibrant espresso to round off a meal, featuring washed Ethiopian and washed Colombian beans as the main ingredients.
Origins: character, season and complexity
Working with single-origin coffee for the hospitality sector allows us to showcase the diversity of flavour profiles depending on the origin and harvest. At Cafés El Magnífico, we always offer reliable options that make service easier and delight the customer.
Brazil offers chocolatey profiles and notes of nuts; Colombia stands out for its sweetness and vanilla undertones; Ethiopia excels for its floral and fruity complexity. In all cases, we opt for a medium roast that respects the unique characteristics of each bean.
Training, support and quality control
Beyond the coffee itself, Cafés El Magnífico’s Wholesale service is underpinned by training for baristas and front-of-house staff, as well as rigorous quality control. The aim is to ensure that every cup of coffee is prepared and served exactly as intended, from bean to cup.
Constant quality control ensures that every delivery meets the company’s standards, reinforcing the confidence of those who choose El Magnífico as their coffee supplier for restaurants, hotels and cafés.
Working with El Magnífico means having a partner who supports, advises and evolves alongside every project, building lasting relationships based on knowledge and a passion for coffee.
Thus, Cafés El Magnífico’s Wholesale service is designed for projects seeking more than just coffee. It is for those ventures seeking knowledge, support and a solid relationship built on a passion for good coffee.